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05254_Field_OMLJ T3.txt
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1996-04-10
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confident attempts to shock his audiences into
awareness of the invisible environments created by
media and technologies. Within these
environments, as he told anyone who would listen,
for the most part we live as normally, and
unconsciously, as fish in water.
Fifteen years after his death, Marshall McLuhan—
as intellectual and cultural phenomenon—is
enjoying a virtual second coming. The MIT Press
has re-released his thirty year old best-seller,
Understanding Media . Plays in New York and
Ottawa cast him as hero, while cyberhip Wired
magazine anoints him as patron saint. The ancient